Toronto, ON (March 16, 2016) –With a final Kei Miura-inspired tC Release Series 10.0, the Scion brand pays tribute to one of its most iconic vehicles at the New York International Auto Show, March 25 – April 3, 2016. “The Scion brand has...
(TORONTO, ON – November 18, 2015) When the designers for the Scion C-HR concept began their research, they were told by young, urban, creative customers, “Polarizing is ok. Boring is not.” That sentiment was evident today as the Scion C-HR concept had its World Debut at the ...Multimedia available
(TORONTO, ON – October 6, 2015) – Following the recent introduction of the Scion iM 5-door hatchback, the youth division of Toyota is preparing to further expand its lineup with a second all-new vehicle, beginning in 2017. The world debut of the next Scion concept will take ...Multimedia available
(TORONTO, ON – October 1, 2015) Extreme sports enthusiasts wear it proudly – and now, Canadians can drive it too. Scion and 686 – a clothing company specializing in technical apparel for active lifestyles – joined forces to create the 2015 Scion xB 686 Parklan Edition. But this ...Multimedia available
MONTRÉAL, QC., September 4, 2015 – Scion’s involvement in drift racing in Canada has taken an even bigger step forward this year, sponsoring four major races in Québec since June. Now it all comes to a finale September 6 and 7, at Autodrome St-Eustache...Multimedia available
(TORONTO, ON – August 20, 2015) The all-new 2016 Scion iM is here – and it’s ready for anything. The Scion iM delivers a winning combination of comfort, convenience and cool factor. All this is delivered in a generously-equipped mono-spec configuration, at a suggested ...Multimedia available
(TORONTO, ON – August 19, 2015) Prepare to catch envious looks as you roll by in the 2016 Scion tC – the finely-tuned performance coupe with bold styling and a smooth drive...Multimedia available
TORONTO, ON., August 4, 2015 – Pictures can tell a thousand words – and for Canadians this month, one photo could provide a chance to win an all-new Scion iM*. In anticipation of the vehicle’s arrival this fall, Scion Canada is launching their exciting...Multimedia available
(TORONTO, ON – June 24, 2015) Last year, Scion brought the excitement of Formula DRIFT racing to Canada – hosting the largest drift event this country has ever seen, with more than 10,000 spectators enjoying the action. This year, Scion continues on...Multimedia available
The 2016 Scion FR-S: Puts The Sport In The Car Sporty machine gets a standard back-up camera and updated interior trim details (TORONTO, ON – June 3, 2015) Ignite your passion for the drive: the 2016 Scion FR-S combines a strong, sensual body...Multimedia available
(Edmonton, AB – April 8, 2015) The all-new Scion iM is coming to Canada this year, and drivers in Alberta will get Canada’s first up-close look at this distinctively cool hatchback as it takes centre stage in the Scion booth at the Edmonton Motorshow – April 9-12 at the Edmonton ...Multimedia available
TORONTO, ON (July 3, 2015) – When Scion launched in Canada, the brand set out to reach younger and new to Toyota customers. Five years later, with an average customer age of 37.5 years and 69 per cent of Scion buyers new to the Toyota Canada family,...
(NEW YORK, March 31, 2015) – If the badge on the all-new 2016 Scion iM stood for “instant message,” the message to buyers would be that they can now get a fun-to-drive, high-style, high-content hatchback loaded with value...Multimedia available