Corporate

Toronto, ON (March 16, 2016) –With a final Kei Miura-inspired tC Release Series 10.0, the Scion brand pays tribute to one of its most iconic vehicles at the New York International Auto Show, March 25 – April 3, 2016.

(TORONTO, ONTARIO – February 3, 2016) In 2003, Scion established as a separate brand in the US to explore new products and processes to attract younger customers. Brought to Canada in 2010, the brand allowed Canadians access to small cars important to the Canadian market and is now transitioning to the Toyota brand.

(TORONTO, ON – November 18, 2015) When the designers for the Scion C-HR concept began their research, they were told by young, urban, creative customers, “Polarizing is ok. Boring is not.” That sentiment was evident today as the Scion C-HR concept had its World Debut at the ...

(TORONTO, ON – October 6, 2015) – Following the recent introduction of the Scion iM 5-door hatchback, the youth division of Toyota is preparing to further expand its lineup with a second all-new vehicle, beginning in 2017. The world debut of the next Scion concept will take ...

MONTRÉAL, QC., September 4, 2015 – Scion’s involvement in drift racing in Canada has taken an even bigger step forward this year, sponsoring four major races in Québec since June. Now it all comes to a finale September 6 and 7, at Autodrome St-Eustache...

TORONTO, ON., August 4, 2015 – Pictures can tell a thousand words – and for Canadians this month, one photo could provide a chance to win an all-new Scion iM*. In anticipation of the vehicle’s arrival this fall, Scion Canada is launching their exciting...

TORONTO, ON (July 2, 2015) – When Scion launched in Canada, the brand set out to reach younger and new to Toyota customers. Five years later, with an average customer age of 37.5 years and 69 per cent of Scion buyers new to the Toyota Canada family,...

(TORONTO, ON – June 24, 2015) Last year, Scion brought the excitement of Formula DRIFT racing to Canada – hosting the largest drift event this country has ever seen, with more than 10,000 spectators enjoying the action. This year, Scion continues on...

(TORONTO, ON – June 17, 2015) For the past three years, the Scion Racing Contingency Program has helped aspiring racers across Canada pursue their passion for motorsports. This year, the support Scion provides is being raised to yet another level,...

(EDMONTON, AB – April 8, 2015) The all-new Scion iM is coming to Canada this year, and drivers in Alberta will get Canada’s first up-close look at this distinctively cool hatchback as it takes centre stage in the Scion booth at the Edmonton Motorshow – April 9-12 at the Edmonton ...