Quality

Toyota vehicles have been trusted for decades for their quality. That is a result of the combined strength of development, production, sales and servicing operations which are based on the “customer first” principle. Ask anyone shopping for a vehicle: Quality, Dependability, and Reliability – QDR – are essential in the auto industry. It tops the list for Canadian drivers – and for Toyota. It’s why Toyota and Lexus earned 11 out of 19 possible segment awards – more than any other automaker - in the 2008 J.D. Power and Associates Vehicle Dependability Study in North America. It's also why Canadian drivers trust Toyota and Lexus vehicles to deliver great value as well as a great driving and ownership experience. Here, you'll find out more about the Toyota Canada quality story.