Vehicle safety is a commitment Toyota and Lexus make to every vehicle, and it’s why more than 24% of Toyota and Lexus vehicles are named as 2009 Top Safety Picks by the Insurance Institute for Highway Safety (IIHS). To achieve leadership in safety, Toyota and Lexus focus on three priority areas. First, safety targets are voluntarily set to exceed regulatory requirements so that our vehicles are equipped with the latest available safety technology.
Second, Toyota invests heavily in R&D efforts to maximize vehicle safety for all occupants and to continue to create leading safety technology, including recently announced world’s first rear curtain shield airbag.
Finally, Toyota and Lexus understand that safety goes beyond just vehicle manufacturing – it also must take into account the way vehicles, people and the environment interact. At Toyota, the advancement of these Intelligent Transportation Systems, wherein vehicles can communicate with one another and with the traffic environment to ease congestion and reduce traffic accidents, is a future vision of safe roadways and a key focus of our research efforts.
All these current active and passive safety features and future transportation system developments make Toyota and Lexus vehicles even safer. For more information on Toyota's safety initiatives, please visit www.safetytoyota.com
Apr 09, 2014 Toyota Announces Safety Recall of Certain Yaris and Scion xD Vehicles
Toyota Canada Inc., announced that it will conduct a safety recall involving approximately 152,438 vehicles
Jul 20, 2011 Scion iQ delivers big ideas in a small package at a price of $16,760 that’ll put a big smile on drivers’ faces
(TORONTO) – The Scion iQ – all new for 2012 – a premium micro subcompact that delivers big on agility, fuel efficiency, features, power, fun and safety. “The Scion family is getting bigger, with the addition of the world’s smallest four-person ...
Jul 11, 2011 TOYOTA FAST FACTS – SCION
Did you know that like all Toyota models, the Scion line-up comes standard with the Star Safety System? Did you know that the Scion tC earned a five star safety rating from the National Highway Traffic Safety Administration (NHTSA) and the Scion xB ...
Apr 13, 2011 Scion tC Receives Five Star Overall Rating for Crash Tests
April 13, 2011 – The National Highway Traffic Safety Administration (NHTSA) awarded the all-new 2011 Scion tC sports coupe, a top overall rating of five stars. The New Car Assessment Program (NCAP), a consumer information...
Apr 21, 2009 Scion Reveals iQ Concept at the 2009 New York International Auto Show
NEW YORK, April 8, 2009 -- At the New York Auto Show today, Scion unveiled a special concept version of the iQ micro-subcompact car designed to meet the transportation needs of young urban trendsetters. Scion’s iQ concept is a new urban vehicle...