New sports car reflects a pure, passionate, approach  
(TORONTO) – Scion put the sport back into the car today at the Canadian International Auto Show, as the new 2013 FR-S made its debut in Canada.
“With its style, performance, authenticity and originality, the FR-S fits perfectly with the passion Scion is all about,” said Larry Hutchinson, Senior Executive Director, Toyota Canada Inc. “The FR-S is a legit sports car – a car that is awesome to drive, a car that is light and nimble, a car that is sleek and sporty, and a car that is exciting and affordable.”
For many, the FR-S is the definition of the perfect daily driver and weekend warrior. Its 2-plus-2 seating configuration with a fold-flat cargo area is large enough to transport a full set of race tires for a fun day at the track. In addition, the flat architecture of the FR-S’ engine gives it a low centre of gravity, rivaling some exotic supercars.
The FR-S comes straight from the heart of Toyota, reflecting heart-pumping, adrenaline-racing “Waku Doki.” The vehicle’s lineage comes primarily from three Toyota models: the 2000GT, for its lowness to the ground, and long, sleek hood; the Sports 800, with a front-mounted boxer engine in a rear-wheel drive; and most importantly, the AE86, a moderately priced car that didn’t rely on brute horsepower but instead had a remarkable combination of lightweight design, responsive power and perfect balance.
You can also reserve your all-new 2013 FR-S by visiting, a new microsite that delivers everything you need to know about this high-performance vehicle.
The FR-S will be on display at the Canadian International Auto Show in Toronto, February 17-26. The Scion exhibit is on 800 Level of the South Building at the Metro Toronto Convention Centre.
About Scion Canada
Launched in September 2010, Scion in Canada is the exclusive Canadian distributor of Scion tC, xB, xD and iQ vehicles through a sales and service network of 84 dealers across Canada. All Scions come fully loaded with Scion’s Star Safety System which includes active safety technologies, such as: Vehicle Stability Control, Traction Control, Anti-lock Brake Systems, Brake Assist and Electronic Brake-force Distribution. The Scion lifestyle is trendsetting, urban and authentic; Scion vehicles maximize personal expression while delivering performance and style.