(TORONTO) – Scion has kicked off a broad-reaching national spring advertising campaign to spread the word among car enthusiasts in Canadian cities about the ultimate urban performance vehicle – the Scion tC.
In the 30 second spot, the sleek and stylish tC darts through the obstacles of an imaginative, futuristic city landscape. Key features of the vehicle that appeal to youthful urbanites are highlighted throughout.  
“We’re communicating how the all-new tC comes standard with great features including a 180 horsepower engine, 6-speed transmission, panoramic moon roof, 200-watt Pioneer stereo, 18-inch alloy wheels and sports suspension. And the best part is a manufacturer’s suggested starting price of just $20,850,” said Larry Hutchinson, Director of Scion in Canada. “Moreover, Canadians can tune their rides to make their Scion truly unique with personalization accessories as highlighted by the tagline, ‘Made byToyota; Customized by You’.”
The ad will appear on specialty channels such as TSN, Showcase, Space, Comedy, MuchMusic, RDS, Series +, and Canal Z, collectively reaching over 20 million viewers in English and French. In addition, millions more will see it when it runs during popular “appointment-viewing” network programs like American Idol, So You Think You Can Dance, House Finale, Hawaii Five O Finale, America’s Got Talent, The Simpsons, Les Gags, Esprits Criminels, and Du Talent a Revendre, as well as must-see sports events, including the NHL and NBA playoffs, Stanley Cup finals, and more Online and magazine advertising will also be a big part of the campaign.
Scion has been supporting trendsetting urban culture since its launch with over 20 events per month featuring the hottest up and coming artists at venues across Canada.
About Scion Canada
Launched in September 2010, Scion inCanada is the exclusive Canadian distributor of Scion tC, xB and xD vehicles through a sales and service network of 84 dealers across Canada. All Scions come fully loaded with Scion’s Star Safety System which includes active safety technologies, such as: Vehicle Stability Control, Traction Control, Anti-lock Brake Systems, Brake Assist and Electronic Brake-force Distribution.  The Scion lifestyle is trendsetting, urban and authentic; Scion vehicles maximize personal expression while delivering performance and style.