• Trendy pop-up barbershop
  • Be moved by the beat of DJ artists such as Domeno, Carl Müren and Joe Stonehouse
  • Scion racer Pat Cyr debuting new race car for 2015


MONTREAL, QC., (January 14, 2015) – To make your visit to the 2015 Montreal International Auto Show particularly memorable, make a stop at the Scion booth a top priority.


“From music to motorsports, Scion is bringing passion to the Montreal International Auto Show,” said Cyril Dimitris, Director, Scion Canada. “And we’re excited to provide show visitors with a first-hand experience of how Scion strives to inspire drivers both inside and outside the car.”


The excitement starts with a pop-up barber shop, where visitors can sign up for a free hair makeover – and look as stylish as the Scion vehicles on display. Visitors are then encouraged to upload their new Scion-style hairdos on Instagram with the hashtag #scionstyle and check out how others are also adding a little style to their day.


For those visitors looking for a space to power their passion of great music, the Scion space will also feature various DJs including special evenings with popular DJs such as Domeno, Carl Müren and Joe Stonehouse from the upcoming Villa Paradizo festival series, sponsored by Scion in 2015. To find dates and times of special features, follow Scion Canada on Facebook.


In addition, Scion racer Pat Cyr will be debuting the new car he will be racing in 2015, which features a 2JZ-GTE engine that can generate up to 1,000 horsepower. The car also has a Wisefab steering system built exclusively for the FR-S that produces an uniquely powerful steering angle. Visitors can meet Pat Cyr at the show on:


  • Friday, January 16: 2 – 6PM
  • Saturday, January 17 : 10AM – 6PM
  • Sunday, January 18 : 10AM – 6PM


The Scion booth is located on Level 2 at the Palais des congrès. The show runs January 16-25.


About Scion Canada


Scion is the exclusive Canadian distributor of Scion tC, xB, xD, iQ and FR-S vehicles through a sales and service network of 91 dealerships across Canada. All Scions come fully loaded with many standard features including Scion’s Star Safety System. Backed by Toyota, Scion is built by passion and dedicated to quality, style and performance. Find out what moves you at www.scion.ca or www.facebook.com/scioncanada.