(TORONTO, ON – August 21, 2014) The Scion iQ is a bold 3.05 meters long, but that’s where the small ideas end. That’s because the 2015 Scion iQ is packed with performance, style and innovation – and with an MSRP starting at just $17,260, the iQ is the microcar that’s big on value, too.

“The Scion iQ is the little car with big ideas – with surprising amounts of cabin space, a huge list of premium features as standard and incredible opportunities for personalization,” said Cyril Dimitris, Director of Scion Canada. “For Canadians looking for an urban-savvy, efficient small car that’s also stylish and safe, the smart money is on the Scion iQ.”

The 2015 Scion iQ’s big value story is one of features and forward-thinking.

The iQ is a two-time, back-to-back winner of the Automotive Science Group’s All-Round Best Performance award – which analyses thousands of social, environmental and economic factors then recognizes vehicles that excel in everything from sustainable raw materials acquisition to purchase price and operating costs.

The Scion iQ embodies design that’s functional with flair. Clever storage systems and design maximize interior space, while standard convenience features like keyless entry, automatic up/down power windows, air conditioning and tilt steering column make owning and riding in the iQ a pleasure.

The 2015 Scion iQ is loaded with premium features, too, including: a six-speaker audio system with Bluetooth connectivity and steering wheel-mounted audio controls; a multi-information display, eco monitor and trip computer; dual vanity mirrors; window jam protection; tire pressure monitoring systems; a leather-wrapped steering wheel; dual power adjustable and heated side mirrors with integrated turn signals; and more.

The 2015 Scion iQ is big on performance and efficiency, with a 94 horsepower 1.3L 4-cylinder engine and continuously variable transmission that work together to deliver a 6.4 L / 100 KM city/highway combined fuel efficiency rating. Dual VVT-i engine technology and a continuously variable transmission help maximize fuel efficiency and generate fewer emissions.

Driving fun and confidence is assured with electric power steering, Macpherson struts on a stabilized front suspension plus torsion beam rear suspension, and front ventilated disc brakes with rear drums on 16” tires. The iQ’s stance lets drivers take full advantage of its 8.06-meter turning circle.

The Scion iQ is also big on safety with 11 standard airbags plus the Scion Star Safety System – six active technologies that protect passengers and help drivers to avoid accidents. Other safety features include a highly rigid cabin and impact absorbing body structure, anchor points for child seats, integrated headrests on the front seats, and more.

Make it yours:

Each Scion iQ is a blank canvas. Make it your own, with Scion’s large range of available personalization and accessories – including a premium audio system, fog lights, door sills, alloy wheels, hood deflector, rear spoiler, cargo net, and more. For full details, visit Scion Canada online at www.scion.ca.

Pricing and availability:

The 2015 Scion iQ is now on sale at Canadian Scion Dealers, with a manufacturer’s suggested retail price starting at $17,260.

About Scion Canada

Scion is the exclusive Canadian distributor of Scion tC, xB, xD, iQ and FR-S vehicles through a sales and service network of 90 dealerships across Canada. All Scions come fully loaded with many standard features including Scion’s Star Safety System. Backed by Toyota, Scion is built by passion and dedicated to quality, style and performance. Find out what moves you at www.scion.ca or www.facebook.com/ScionCanada.