Scion adds 16 new accessories, offering even more personalization options for Canadian Scion owners
(TORONTO) – Scion is about expressing personal style. And Scion’s Canadian Tuner Challenge design and build competition gives car enthusiasts the chance to showcase their unique vision and tuner talent on a national stage. Canadian tuners are invited to enter their dream customized Scion design to compete for the chance to win a trip to Las Vegas for the Specialty Equipment Market Association (SEMA) show and showcase their modified ride at the world’s premier specialty automotive products trade show. In addition, the winner will also receive $5,000 and an iPad. Cash prizes and Scion gear will also be awarded for the second and third place designs.
“Canadian Scion tuners, this is your chance to go behind the scenes at the SEMA world-class industry event, and show off your talent on a world stage to a professional audience,” said Larry Hutchinson, Director of Scion in Canada. “Impress us, and we’ll send you and your winning Scion to Vegas for the duration of the show.”
Custom tuners are encouraged to enter the contest by submitting their original idea for customization to Scion Canada. Three regional finalists will be chosen based on a number of criteria, including overall creative design, in-car entertainment features, horsepower and cosmetic improvements, and braking and suspension systems. These finalists will then be asked to customize either a 2011 Scion xB, xD or tC depending on their region. Each will be provided $10,000 and access to the Canadian TRD and Scion Authorized accessory catalogues to modify a Scion vehicle. The three modified finalist Scions will also be displayed at the 2011 Toronto and Montreal Importfest shows, and the overall winner announced onsite in Montreal.
With 16 new Scion Authorized Accessories and Toyota Racing Development performance parts coming to Canada this spring, Scion owners everywhere can take their own customization creativity to the next level.
“Tuners live for fresh customization options, and Scion delivers for our Canadian owners,” Hutchinson continued. “We’ve expanded our catalogue of Scion Authorized Accessories and Toyota Racing Development performance products to give even more freedom for personal style.”
Scion tuners looking for inspiration will find a showcase vehicle at the Canadian International Auto Show this month: A 2011 Scion tC designed by founder Andrew DaCosta. The tC is loaded with some of the newly available Scion Authorized Accessories and TRD parts, as well as several new aftermarket accessories:
  • Scion Authorized Accessories include sport leather seats, premium Alpine audio system, side window visors and rear spoiler
  • TRD performance parts include 19”x 8'' lightweight alloy wheels, 1” lowering springs that improve cornering & handling and stainless steel sport exhaust for added low to mid-range torque and increased horsepower
  • Aftermarket accessories include a 5 piece Five Axis bodykit, SEIBON VSII Carbon Fibre Hood and TWM Short Shifter all courtesy of Johnston Research & Performance
For more details on the Scion Tuner Challenge, Scion Authorized Accessories and TRD performance parts, visit Entrants may submit their contest designs from March 1 – 31, 2011.
See the full Scion line-up, including the Andrew DaCosta tuned 2011 tC and the all-new 2012 Scion iQ, at the Canadian International Auto Show in Toronto, February 18-27. The Scion display is located on the 300 Level of the North Building at the Metro Toronto Convention Centre.
About Scion Canada
Launched in September 2010, Scion in Canada is the exclusive Canadian distributor of Scion tC, xB and xD vehicles through a sales and service network of 46 dealers in Toronto, Montreal and Vancouver. Scion will expand its presence in Canada in spring 2011 with the rollout of 38 additional dealers in new markets across Canada. All Scions come fully loaded with leading active safety technologies, including Vehicle Stability Control, Traction Control, Anti-lock Brake Systems, Brake Assist and Electronic Brake-force Distribution. The Scion lifestyle is trendsetting, urban and authentic; Scion vehicles maximize personal expression while delivering performance and style.