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Toronto, ON (March 16, 2016) –With a final Kei Miura-inspired tC Release Series 10.0, the Scion brand pays tribute to one of its most iconic vehicles at the New York International Auto Show, March 25 – April 3, 2016.

TORONTO, ON., February 9, 2016 – Toyota Canada Inc. today announced that it is conducting a safety recall of approximately 2,247 Model Year 2013-2016 Scion FR-S vehicles.

(TORONTO, ONTARIO – February 3, 2016) In 2003, Scion established as a separate brand in the US to explore new products and processes to attract younger customers. Brought to Canada in 2010, the brand allowed Canadians access to small cars important to the Canadian market and is now transitioning to the Toyota brand.

(TORONTO, ON – December 4, 2015) Drivers of the 2016 Scion FR-S Release Series 2.0 will look better than ever in the most stylish version of the sports car ever offered. The new FR-S Release Series 2.0 comes with luxurious appointments and premium features, and with a limited ...

(TORONTO, ON – November 18, 2015) When the designers for the Scion C-HR concept began their research, they were told by young, urban, creative customers, “Polarizing is ok. Boring is not.” That sentiment was evident today as the Scion C-HR concept had its World Debut at the ...

(TORONTO, ON – October 6, 2015) – Following the recent introduction of the Scion iM 5-door hatchback, the youth division of Toyota is preparing to further expand its lineup with a second all-new vehicle, beginning in 2017. The world debut of the next Scion concept will take ...

(TORONTO, ON – October 1, 2015) Extreme sports enthusiasts wear it proudly – and now, Canadians can drive it too. Scion and 686 – a clothing company specializing in technical apparel for active lifestyles – joined forces to create the 2015 Scion xB 686 Parklan Edition. But this ...

MONTRÉAL, QC., September 4, 2015 – Scion’s involvement in drift racing in Canada has taken an even bigger step forward this year, sponsoring four major races in Québec since June. Now it all comes to a finale September 6 and 7, at Autodrome St-Eustache...

(TORONTO, ON – August 20, 2015) The all-new 2016 Scion iM is here – and it’s ready for anything. The Scion iM delivers a winning combination of comfort, convenience and cool factor. All this is delivered in a generously-equipped mono-spec configuration, at a suggested ...

(TORONTO, ON – August 19, 2015) Prepare to catch envious looks as you roll by in the 2016 Scion tC – the finely-tuned performance coupe with bold styling and a smooth drive...

TORONTO, ON., August 4, 2015 – Pictures can tell a thousand words – and for Canadians this month, one photo could provide a chance to win an all-new Scion iM*. In anticipation of the vehicle’s arrival this fall, Scion Canada is launching their exciting...

TORONTO, ON (July 2, 2015) – When Scion launched in Canada, the brand set out to reach younger and new to Toyota customers. Five years later, with an average customer age of 37.5 years and 69 per cent of Scion buyers new to the Toyota Canada family,...

(TORONTO, ON – June 24, 2015) Last year, Scion brought the excitement of Formula DRIFT racing to Canada – hosting the largest drift event this country has ever seen, with more than 10,000 spectators enjoying the action. This year, Scion continues on...

(TORONTO, ON – June 17, 2015) For the past three years, the Scion Racing Contingency Program has helped aspiring racers across Canada pursue their passion for motorsports. This year, the support Scion provides is being raised to yet another level,...

(TORONTO, ON – June 3, 2015) Ignite your passion for the drive: the 2016 Scion FR-S combines a strong, sensual body design, a driver focused cockpit, and performance that redefines agility and responsiveness. New for the 2016 model year, the Scion FR-S is now standard equipped ...

(EDMONTON, AB – April 8, 2015) The all-new Scion iM is coming to Canada this year, and drivers in Alberta will get Canada’s first up-close look at this distinctively cool hatchback as it takes centre stage in the Scion booth at the Edmonton Motorshow – April 9-12 at the Edmonton ...

(NEW YORK, NY – March 31, 2015) If the badge on the all-new 2016 Scion iM stood for “instant message,” the message to buyers would be that they can now get a fun-to-drive, high-style, high-content hatchback loaded with value. The all-new Scion iM arrives in dealerships this fall, ...

(TORONTO, ON – March 18, 2015) Scion feeds your independent spirit and your desire to stand apart from the crowd – and later this month, Scion offers up an extra helping of modern individuality with the world debut of the Scion iM five-door hatch at the...

(QUÉBEC CITY, QC – March 2, 2015) Stand out from the crowd and make a bold statement with the distinctive magma orange and black 2015 Scion tC Release Series 9.0. Scion and legendary car customizer Jeremy Lookofsky of Cartel Customs paired up to create the all new ...

TORONTO, ON., Feb. 25, 2015 – Game, set, and match. The Lexus brand captured a grand slam by ranking highest in vehicle dependability among all nameplates for a fourth consecutive year in the 2015 J.D. Power and Associates Vehicle Dependability Study (VDS).

TORONTO, ON., (February 11, 2015) – The “i” stands for individuality and intriguing. The “M” represents modern, multifaceted and magnetic. Put them together and it spells passionate excitement at the Scion booth during this year’s Canadian...

Trendy pop-up barbershop Be moved by the beat of DJ artists such as Domeno, Carl Müren and Joe Stonehouse Scion racer Pat Cyr debuting new race car for 2015 MONTREAL, QC., (January 14, 2015) – To make your visit to the 2015 Montreal...

(TORONTO, ON, – Jan. 7, 2015) Scion will introduce the all-new Scion iM in April at the New York International Auto Show...

(TORONTO, ON – December 12, 2014) The Scion xB is the iconic urban utility vehicle that’s big on style, space, and driving fun. With a blend of clean lines, sharp angles and a roomy interior, it also fits a surprising amount of friends and gear. This car offers drivers an experience that’s about more than just getting there.

TORONTO, ON., (November 28, 2014) – Scion Canada’s promotion at Zoofest in Montreal has won a special marketing award that recognizes excellence in the use of sponsorships. The award – co-organized by Festivals et Événements Québec and Loto-Québec – was won for “Scion Original,” a creativity conference at Zoofest that showcased some of the world’s most creative minds, as well as a special Zoofest event where comedians took Scion vehicles on test drives. Zoofest is a new festival in Montreal spotlighting emerging talents through alternative programming that includes comedy, theatre, music and other genres. “Like our recent ‘Powering Passion’ campaign for Scion, our Zoofest sponsorship reinforces how Scion is a brand for the young and young at heart, who share a passion for cars, music and culture,” said Cyril Dimitris, Director, Scion Canada. For the award, sponsorships were rated on originality, relevance, quality, synergies and benefits to the sponsor and the festival. Videos of the comedian test drives, which were posted on Scion’s Facebook page during the festival, can be seen viewed at http://www.youtube.com/user/FestivalZoofest or http://www.zoofest.tv/. About Scion Canada Scion is the exclusive Canadian distributor of Scion tC, xB, xD, iQ and FR-S vehicles through a sales and service network of 90 dealerships across Canada. All Scions come fully loaded with many standard features including Scion’s Star Safety System. Backed by Toyota, Scion is built by passion and dedicated to quality, style and performance. Find out what moves you at www.scion.ca or www.facebook.com/scioncanada.

TORONTO, ON., (Nov. 19, 2014) – Start planning that next adventure; a new ride is on its way. After revealing the iM Concept car today at the Los Angeles Auto Show, Scion announced that a production version of the versatile five-door compact hatchback ...

TORONTO, ON.,(Nov. 12, 2014) – Whether it’s exploring the mountains or playing at the beach, Los Angeles offers adventures off every freeway. Young people just need a vehicle to get them, and all their gear, to their destination in style. The new ...

Scion’s iM Concept Car Prepares for World Premiere at L.A. Auto Show Toronto, ON., (Oct. 22, 2014) – Like any new star about to step out on the world stage in Los Angeles, Scion’s new iM Concept car is taking some test shots. The photos, also ...

TORONTO, ON., (October 8, 2014) – Since its inception three years ago into the Canadian market, Scion has been focused on connecting with iQ, tC, xD, xB and FR-S owners and friends from coast to coast – through a shared passion for car culture, music, ...

After 2,000 kilometres of racing over five grueling days, Scion Canada’s FR-S entry in the Targa Newfoundland rally finished in sixth place overall, and third in the modern class, while capturing the Manufacturers Cup for the highest placement among auto manufacturer-sponsored entries.

Metal, music and some serious skateboarding moves inspired two new Scion cars for the upcoming Specialty Equipment Manufacturers Association (SEMA) Show.

Coming straight from heart of Toyota, the Scion FR-S is made to perform on courses like that of Targa Newfoundland – a six-day competition that covers 2,000 kilometres across the province.

(TORONTO, ON – August 21, 2014) The Scion iQ is a bold 3.05 meters long, but that’s where the small ideas end. That’s because the 2015 Scion iQ is packed with performance, style and innovation – and with an MSRP starting at just $17,090, the iQ is the ...

From its arresting Yuzu exterior paint and full aerodynamics kit, to the GT86 Black seats with FR-S signature T-pattern inserts, the 2015 Scion FR-S Release Series 1.0 radiates pulse-pounding driving fun. And it has arrived in Canada in limited ...

(TORONTO, ON – June 18, 2014) – Digital design never drove so well. The new Scion xB Release Series 10.0 brings together the inspiration and functionality of modern technology. “For the xB Release Series 10.0, we’ve boosted the technology and amped up ...

TORONTO, ON., (June 17, 2014) – Everybody wants to look and feel their best for summer and the 2015 Scion FR-S is no exception. The new model year FR-S features enhanced tuning and improved looks while the 2015 tC sports coupe receives new colours and ...

Pat Cyr of Scion Racing Team to compete in re-designed FR-S Qualifying event to be held June 8 at St-Eustache TORONTO, ON., (June 6, 2014) – As a strong supporter of motorsports in Canada, especially at the grassroots level, Scion is the presenting ...

Building on the success of the Scion Racing Contingency Program in 2013, Scion Canada is excited to announce the launch of the 2014 program with a newly enhanced payout structure.

Toyota Canada Inc., announced that it will conduct a safety recall involving approximately 152,438 vehicles

Get the performance-focused, perfectly balanced Scion FR-S sport coupe with even more exceptional features for an exceptional price, as Scion launches the 2014 FR-S in a limited edition Monogram Series™.

From great tunes to breathtaking tuners, there’s something for everyone in the Scion booth at the Canadian International Auto Show (CIAS). The headline attraction is “Top Tuner” – the winning team of this year’s

Conscientious buyers can feel confident about the 2014 Scion iQ. The Automotive Science Group (ASG) analyzed thousands of social, environmental and economic data points and named Scion’s compact four-seater

(Toronto, ON - Dec 12, 2013) The entire Scion lineup now includes touchscreen audio system as standard equipment. All 2014 Scion models now come standard with the Scion Display Audio System featuring a 6.1-inch LCD touchscreen, AM/FM/CD/HD...

It’s back again for the win. Judges named the Scion FR-S the Hottest Sport Compact for the second year at the 2013 Specialty Equipment Market Association (SEMA) Show in Las Vegas.

Just three points separate the top two teams after nine of 11 challenges, highlighting the authentic performance and style of the Scion FR-S sport coupe (TORONTO, ON – August 19, 2013) It’s down to the wire for the three...

TORONTO, ON., (August 12, 2013) – Want to win a two-year lease on a 2014 Scion tC? All you have to do is spend a few minutes at www.scionsessions.ca and enter the “Guess The Polaris Music Prize” contest. Just pick which of the 10 finalists will win ...

TORONTO, ON., (May 7, 2013) – Scion’s range of affordable vehicles just got even more attractive for recent graduates of Canada’s colleges, CGEP, universities and for the first time, high schools. The new Scion Grad Program provides a $1,000 ...

Scion Canada is excited to announce the launch of the 2013 Scion Contingency Racing Program after a successful 2012 season. Entering its second year, this authentic grassroots program delivers support to passionate ...

New website is an all access pass to all new challenges, starting this summer (TORONTO, ON – April 18, 2013) Three Canadian teams competing in the 2012-2013 Scion FR-S Tuner Challenge are prepping their customized sport coupes for tough...

As a unique urban-based and youthful brand, Scion Canada is the new title sponsor of the pioneering City Chase extreme racing series that will be bringing plenty of adventure to Canada’s largest cities this summer.

Continuing Toyota's tradition of making prototypes available to support automotive education, Father Leo J. Austin Catholic Secondary School in the Toronto suburb of Whitby will receive a Scion xB.

Growing as a unique brand that actively supports and collaborates with people who are driven to follow their own passions, Scion Canada has become the new presenting sponsor of the 2013 Polaris Music Prize.

Scion revealed the new 2014 tC sports coupe at the New York International Auto Show, showing off a sporty new look, upgraded interior and an enhanced driving experience for the brand’s top-selling vehicle.

TORONTO, ON., (March 21, 2013) – Scion will stage the world debut of the new 2014 Scion tC sports coupe at a press conference at the 2013 New York Auto Show. The press conference will be held on Thursday, March 28, at 9:55 a.m. Eastern Time...

Big value in the fully-equipped, stylish urban-friendly microcar (TORONTO, ON – March 6, 2013) Expert urban agility. Modern style. Function with flare. Remarkable in-cabin space. And a huge list of standard features, including a new...

The iconic urban utility vehicle embodies, style, space, performance (TORONTO, ON – March 4 , 2013) With surprising amounts of interior space, impressive performance, a long list of standard equipment, and a great selection of...

Agile subcompact makes a statement with surprising spaciousness and standard equipment (TORONTO, ON – March 1, 2013) Small is substantial with the 2013 Scion xD – the distinctive subcompact that’s big on performance,...

This year, Pat Cyr gets behind the wheel of his 2013 Scion FR-S, under the banner of Scion Racing, as he returns to the Drift Mania Canadian Championships (DMCC).

Cyrious Garageworks customized Scion FR-S to inspire serious gear-heads at Montréal International Auto Show, January 18-27 at the Palais des congrès (TORONTO, ON – January 10, 2013) Scion storms into Montréal this month...

AutoGuide.com describes 2013 FR-S as “stand-out winner among its competitors” that is setting “new benchmarks in its class” and is “an important car for the automotive history books” Autos.ca offers top pick accolade for “steering,...

TORONTO, ON., (Dec. 5, 2012) – The Scion FR-S earned recognition today from Car and Driver, the world's largest automotive publication, as part of its “10Best” cars of 2013. The magazine highlights the best cars for under $80,000 available...

The 2013 Scion tC was honoured today as an overall Top 10 recipient in Kelley Blue Book’s respected annual 2013 Best Resale Value Awards for its anticipated best sustained value after five years of ownership.

TORONTO, ON - Three talented and imaginative teams from across Canada head into the second of 11 performance challenges this weekend, as the 2nd annual Scion Tuner Challenge continues. The teams – Swag Racing from Québec, Top Tuner from...

(TORONTO, ON – July 17, 2012) The 2013 Scion tC stands out with performance, style and an eye-arresting new colour for the tC Release Series 8.0. “Canadians looking for an expressive sport coupe know that every Scion tC can be...

July 27 - August 4 in Toronto mVIP offers fans access. Fly-in contest brings fans to Toronto [#scionsessions] TORONTO - Scion Canada is pleased to unveil the complete music line-up for the inaugural Scion Sessions Week, taking place...

(TORONTO) – Scion announces the selection of three teams to compete in the FR-S edition of the Scion Tuner Challenge, which will test their talents to the max over the next year. The teams have each been provided $15,000 in...

Accomplished Canadian racer Pat Cyr to pilot Scion FR-S in 2013 Driftmania Canadian Championship season (TORONTO) – Scion Canada has announced today the launch of the Scion racing team. The team will debut next year in the Driftmania...

• Rear-Wheel Drive Sports Car starts at $25,990 • Low centre of gravity and lightweight design achieves a “Pure Balance” • World’s first boxer engine to utilize Toyota’s D-4S direct and port...

All-new Scion 2013 FR-S promises to have a major impact at the track (TORONTO) – Scion Canada is proud to support motorsports competitors across Canada for the second year in a row, through the Scion Racing contingency...

Toronto – April 2, 2012 – Scion’s high performance compact rear-wheel drive sports car will be available for sale this spring at a remarkably affordable Canadian manufacturer’s suggested retail price of $25,990. When equipped with a six-speed...

Winners were part of Scion and Cineplex Entertainment “Elevate your iQ” promotion linking movie trivia to convention-busting facts about the world’s smallest four-seater (TORONTO) – Scion Canada has celebrated the arrival of its newest...

New sports car reflects a pure, passionate, approach (TORONTO) – Scion put the sport back into the car today at the Canadian International Auto Show, as the new 2013 FR-S made its debut in Canada. “With its style,...

(TORONTO) – The Scion xB returns in 2012 with unique, eye-catching features in the first-ever Canadian limited edition Release Series model. In addition, this iconic urban utility vehicle – features an immediately-recognizable boxy...

(MONTREAL) Showing off their original designs and exclusive trims and features, the first-ever Canadian Scion Release Series vehicles made their Canadian auto show debut today at the Montreal International Auto Show. Boxy and bold, the...

Special promotion with Cineplex Entertainment features three new Scion iQs available to be won in an online contest (TORONTO) – With the newest member of the Scion family – the iQ – coming soon to Canada, a major promotional campaign is...

Compact rear-wheel drive sports car makes world debut Low centre of gravity and lightweight design achieves a “Pure Balance” World’s first boxer engine to utilize Toyota’s D4-S direct and port injection system Toronto – November...

(TORONTO) – The Scion xD Release Series 4.0 in gleaming “blizzard pearl” finish has arrived in Canada– and only 100 of these frosty beauties will be offered in 2012, so slide into the nearest Scion dealer to book a test drive...

(TORONTO) – The 2012 Scion tC delivers performance and form factor to conquer traffic from urban cores to exurbia fringes, plus the big style and customization opportunities you crave to make your wheels an extension of your personal...

SR Auto Group’s winning Scion xB “Project Anarchy” one of seven Scion vehicles on display (LAS VEGAS) – After capturing the inaugural Canadian Tuner Challenge Award, Tony Yuen and his seven SR Auto Group colleagues are now...

Tony Yuen and his SR Auto Group colleagues from Richmond, B.C. will take their victorious customized Scion xB to the world’s premier automotive products trade show in Las Vegas next month (MONTREAL) – In the winter they had to submit...

Innovative online and mobile tie-ins highlight this week’s launch of the world’s smallest four-seater with the biggest ideas HALIFAX, Nova Scotia – Get in on the fun as Scion introduces Canadian automotive journalists to the all new, 2012...

(TORONTO) – The Scion iQ – all new for 2012 – a premium micro subcompact that delivers big on agility, fuel efficiency, features, power, fun and safety. “The Scion family is getting bigger, with the addition of the world’s smallest four-person ...

Did you know that like all Toyota models, the Scion line-up comes standard with the Star Safety System? Did you know that the Scion tC earned a five star safety rating from the National Highway Traffic Safety Administration (NHTSA) and the Scion xB ...

(BARRIE, ON) – Scion is about personal expression and lifestyle, encouraging owners to customize their rides. Scion Canada today brought a finalist team from its Tuner Challenge competition to the Georgian College Auto Show in Barrie, Ontario,...

(TORONTO) – Judy Becker of Cultus Lake, B.C., played to win as part of the “Take On The Machine” contest – and the move paid off, as she walks away with the grand prize: a brand new, fully equipped 2011 Scion tC. Judy picked...

(TORONTO) – Scion has kicked off a broad-reaching national spring advertising campaign to spread the word among car enthusiasts in Canadian cities about the ultimate urban performance vehicle – the Scion tC. In the 30 second spot, the sleek...

Scion fans can track the progress of each team’s creation and enter a contest to win a trip to SEMA in Las Vegas by visiting www.tunerchallenge.ca (TORONTO) – Kicking off its inaugural Canadian Tuner Challenge earlier this year,...

Scion Introduces FR-S Sports Coupe Concept at 2011 New York Auto Show Rear-wheel drive concept makes world debut Design focus of Pure Balance Boxer engine utilizes Toyota’s D4-S direct and port injection system April...

April 13, 2011 – The National Highway Traffic Safety Administration (NHTSA) awarded the all-new 2011 Scion tC sports coupe, a top overall rating of five stars. The New Car Assessment Program (NCAP), a consumer information...

Scion will reveal its concept vehicle at the New York International Auto Show on April 20, 2011. Visit www.ScionDimension.com for a sneak peek now, and to watch the live news conference on April 20, 2011 at 1:40pm EDT. For more...

Scion adds 16 new accessories, offering even more personalization options for Canadian Scion owners (TORONTO) – Scion is about expressing personal style. And Scion’s Canadian Tuner Challenge design and build...

Stylish, urban, high-efficiency premium micro-subcompact Expected to achieve fuel consumption of just over 5L/100km Full suite of active safety technologies and world’s first rear-window curtain airbag (MONTREAL) – At the 2011 Montreal...

Play the Scion Augmented Reality tC Racing Game at Canadian auto shows this year and you could win a 2011 Scion tC Urban Sports Coupe (TORONTO) – Scion challenges you to “Take on The Machine” at Canadian auto shows as they launch the...

Scion iQ also rounds out an already strong vehicle line-up in 2011 [TORONTO, ONTARIO] – Scion confirmed plans to expand its presence in Canada in 2011 with the rollout of 40 Phase II dealers in 30 more markets across Canada next...

(TORONTO) – The time is right: The wait is over. Scion rolls into Canada today, with 45 dealers in Montreal, Toronto and Vancouver, bringing vehicles and a new automotive experience to young, style-conscious Canadian...

Toronto, ON – September 14, 2010 – When SCION opens for business in Canada later this month, it will also usher in a new culture and approach for vehicle purchases and ownership – this includes a reinvented showroom...

All-new to Canada, SCION vehicles welcome a new generation of buyers that demand well-equipped, highly-customizable rides, quality and affordability, and a ground-breaking online experience (TORONTO) – September 8, 2010 – SCION...

2011 iQ and tC will join Canadian Scion line up NEW YORK (March 31, 2010) – A New Dimension of Scion was unveiled today with two new production vehicles – the all-new 2011 iQ premium micro-subcompact and the second-generation 2011 tC...

(Vancouver) – Members of the SCION Nation and other drivers attending the Vancouver International Auto Show can check out three highly customized SCION models, in anticipation of the official Canadian SCION launch slated for in September 2010...

Scion will be unveiling a bold New Dimension at the New York International Auto show on March 31st, 2010. Go to www.sciondimension.com and follow along each day to get a glimpse at the new dimension of Scion and watch the worldwide reveal...

(MONTREAL) – Those who are members of the SCION Nation or want to find out more about it can do so at the Montreal International Auto Show. That’s where SCION makes its official full lineup Canadian debut with three...

45 SCION dealers part of initial launch of the urban savvy car brand in Canada (TORONTO) – Announced at a luncheon in St. Catharine’s today, SCION the automotive brand that maximizes personal expression will bust the performance and style...

NEW YORK, April 8, 2009 -- At the New York Auto Show today, Scion unveiled a special concept version of the iQ micro-subcompact car designed to meet the transportation needs of young urban trendsetters. Scion’s iQ concept is a new urban vehicle...

Lifestyle brand on wheels creates buzz with free CDs for Toronto show-goers (TORONTO) – Street-smart Scion arrives at the Canadian International Auto Show for the first time with the Fuse Sports Coupe Concept. Scion fits and adapts to the...

Lifestyle brand on wheels uses show for Canadian launch of first bilingual CD release (MONTREAL) – Street-smart Scion makes its first Canadian Auto Show appearance with the Fuse Sports Coupe Concept at the 2009 Montreal International Auto Show. Scion...

(TORONTO) - Make it yours. Express yourself with it. Tune it. Turn it up. Get it. Integrate it. SCION, the streetwise automotive brand that forges the close fit between “car” and “community”, is coming to Canada in 2010. “Young Canadians have been...