TORONTO, ON., August 4, 2015 – Pictures can tell a thousand words – and for Canadians this month, one photo could provide a chance to win an all-new Scion iM*. In anticipation of the vehicle’s arrival this fall, Scion Canada is launching their exciting “Show Us You’re Ready, Canada” contest.


In true Scion style, Canadians are invited to challenge their creativity by submitting a photo that depicts why they are ready to drive the all-new Scion iM. Whether they’re planning an epic road trip or are looking to haul all their gear, Scion wants to know about it.


Partnering with Rogers Media, the contest will be promoted on television and online, as well as through other Roger’s communications channels, including emails and text messaging.


The grand prize is the chance to drive away in a brand-new Scion iM. Secondary prizes include one of four music streaming gift cards valued at $100 each. The contest will run until August 31 and all contest details are available at


The all-new Scion iM hatchback is edgy and versatile, combining smart technology with style and confidence. Like all Scions, it’s well equipped with tons of standard features; including a back-up camera, dual zone climate control, a leather wrapped steering wheel with audio controls and a 7” touchscreen display with Aha Radio.


iM offers 137-horsepower and a 1.8-litre, four-cylinder engine as well as valvematic continuously variable valve timing, so it’s eager to rev, quick to manoeuver and easy on gas.


Sexy comes standard, as iM sports an exterior body kit, with grille accents and side fenders. With a metal-mesh grille and modern twisted rocker panels, iM is sporty, ready to work, and even more ready for fun. Sitting on 17” alloy wheels and boasting a muscular front bumper and aggressive angular headlights, iM is sporty and intriguing from every angle.


With so much versatility built right in, the Scion iM is the ultimate weekend warrior and is as ready to seize the day as you are!


The iM will be available for purchase at Scion dealerships across Canada this fall.


For more information about the Scion iM, please visit



About Scion Canada


Scion is the exclusive Canadian distributor of Scion tC, xB, iM and FR-S vehicles through a sales and service network of 146 dealerships across Canada. All Scions come fully loaded with many standard features including Scion’s Star Safety System. Backed by Toyota, Scion is built by passion and dedicated to quality, style and performance. Find out what moves you at or


*No purchase necessary.  Contest closes August 31, 2015.  Open to residents of Canada who are at least 18 years old, have a valid unrestricted driver’s licence, and have or are eligible to qualify for automobile insurance.  One grand prize to be won, consisting of one 2016 Scion iM (anticipated MSRP $22,500).  Four secondary prizes to be won, each consisting of one $100 gift card to a music streaming service.  Odds of winning depend on number of eligible entries received.  Limit of one entry per person, per email address.  Must correctly answer a mathematical skill-testing question to win.  For full rules see




For more details, including a full list of media contacts, digital images and product details please visit


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