Innovative online and mobile tie-ins highlight this week’s launch of the world’s smallest four-seater with the biggest ideas
 
HALIFAX, Nova Scotia – Get in on the fun as Scion introduces Canadian automotive journalists to the all new, 2012 Scion iQ.
  • Be the first to know: Follow Scion Canada on Twitter (#Scionfan) for up-to-the-minute reports as media take the iQ to the streets of Halifax.
  • Check it out: Catch our test drive videos on YouTube (youtube.com/user/ScionCanada)
  • Snap it - share it: Sighting Scions in Halifax? Post your pictures of the iQ on the go to Scion Canada’s Facebook (facebook.com/ScionCanada)
With world-leading design, class leading safety, premium amenities, unbeatable style and ample opportunities for customization, the Scion iQ challenges conventional small car wisdom.
The iQ – brand new for the 2012 model year – arrives at Scion Dealers across Canada in November, with a suggested retail price starting at $16,760.
 
Note to media:
 
Talk it up: Contact us to speak with Scion Canada executives in Halifax this week.
 
Need more Scion info? Get the iQ on the iQ – on your phone. The Scion iQ introduces the first use of QR codes in press kits for Canadian auto journalists, making the kits lighter and smart phone friendly. (And that’s only natural since another Toyota company, Denso-Wave, first introduced Quick Response codes as a way to track components more efficiently. Look it up.) Scion will continue to use QR codes to quickly and effectively provide information, literally at one’s fingertips.
 
About Scion Canada
 
Launched in September 2010, Scion in Canada is the exclusive Canadian distributor of Scion tC, xB and xD vehicles through a sales and service network of 84 dealers across Canada. All Scions come fully loaded with Scion’s Star Safety System which includes active safety technologies, such as: Vehicle Stability Control, Traction Control, Anti-lock Brake Systems, Brake Assist, Smart Stop Technology and Electronic Brake-force Distribution.  The Scion lifestyle is trendsetting, urban and authentic; Scion vehicles maximize personal expression while delivering performance and style.
 
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