Feb 03, 2016 Scion Brand to Transition to Toyota
(TORONTO, ONTARIO – February 3, 2016) In 2003, Scion established as a separate brand in the US to explore new products and processes to attract younger customers. Brought to Canada in 2010, the brand allowed Canadians access to small cars important to the Canadian market and is now transitioning to the Toyota brand.
Nov 18, 2015 Scion’s Next Icon: World Debut of C-HR Concept Car at Los Angeles Auto Show
(TORONTO, ON – November 18, 2015) When the designers for the Scion C-HR concept began their research, they were told by young, urban, creative customers, “Polarizing is ok. Boring is not.” That sentiment was evident today as the Scion C-HR concept had its World Debut at the ...
Aug 20, 2015 The 2016 Scion iM: Always Ready – And Ready For You!
(TORONTO, ON – August 20, 2015) The all-new 2016 Scion iM is here – and it’s ready for anything. The Scion iM delivers a winning combination of comfort, convenience and cool factor. All this is delivered in a generously-equipped mono-spec configuration, at a suggested ...
Mar 31, 2015 Five Doors, a Hatch and Room for Adventure: All-New 2016 Scion iM Ready to Fire Up the Fun Hatch Segment
(NEW YORK, NY – March 31, 2015) If the badge on the all-new 2016 Scion iM stood for “instant message,” the message to buyers would be that they can now get a fun-to-drive, high-style, high-content hatchback loaded with value. The all-new Scion iM arrives in dealerships this fall, ...
Mar 18, 2015 The new face of “Sporty” and “Versatile” is intriguing and modern
(TORONTO, ON – March 18, 2015) Scion feeds your independent spirit and your desire to stand apart from the crowd – and later this month, Scion offers up an extra helping of modern individuality with the world debut of the Scion iM five-door hatch at the...
Feb 11, 2015 Inspiring Spontaneity And Designed For Urban Driving, Scion iM Concept Car Premieres In Canada At The Toronto Auto Show
TORONTO, ON., (February 11, 2015) – The “i” stands for individuality and intriguing. The “M” represents modern, multifaceted and magnetic. Put them together and it spells passionate excitement at the Scion booth during this year’s Canadian...
Dec 01, 2014 Scion Canada wins Quebec Marketing Award for Zoofest Promotion
TORONTO, ON., (November 28, 2014) – Scion Canada’s promotion at Zoofest in Montreal has won a special marketing award that recognizes excellence in the use of sponsorships. The award – co-organized by Festivals et Événements Québec and Loto-Québec – was won for “Scion Original,” a creativity conference at Zoofest that showcased some of the world’s most creative minds, as well as a special Zoofest event where comedians took Scion vehicles on test drives. Zoofest is a new festival in Montreal spotlighting emerging talents through alternative programming that includes comedy, theatre, music and other genres. “Like our recent ‘Powering Passion’ campaign for Scion, our Zoofest sponsorship reinforces how Scion is a brand for the young and young at heart, who share a passion for cars, music and culture,” said Cyril Dimitris, Director, Scion Canada. For the award, sponsorships were rated on originality, relevance, quality, synergies and benefits to the sponsor and the festival. Videos of the comedian test drives, which were posted on Scion’s Facebook page during the festival, can be seen viewed at http://www.youtube.com/user/FestivalZoofest or http://www.zoofest.tv/. About Scion Canada Scion is the exclusive Canadian distributor of Scion tC, xB, xD, iQ and FR-S vehicles through a sales and service network of 90 dealerships across Canada. All Scions come fully loaded with many standard features including Scion’s Star Safety System. Backed by Toyota, Scion is built by passion and dedicated to quality, style and performance. Find out what moves you at www.scion.ca or www.facebook.com/scioncanada.
Nov 19, 2014 From Concept to Commitment - Scion Announces New Product Plans
TORONTO, ON., (Nov. 19, 2014) – Start planning that next adventure; a new ride is on its way. After revealing the iM Concept car today at the Los Angeles Auto Show, Scion announced that a production version of the versatile five-door compact hatchback ...
Nov 12, 2014 Modern and Magnetic: Scion iM Concept Car to Debut at LA Auto Show
TORONTO, ON.,(Nov. 12, 2014) – Whether it’s exploring the mountains or playing at the beach, Los Angeles offers adventures off every freeway. Young people just need a vehicle to get them, and all their gear, to their destination in style. The new ...
Sep 18, 2014 Sketches Give Peek at Riley Hawk and Slayer-Inspired Scion Vehicles for SEMA Show
Metal, music and some serious skateboarding moves inspired two new Scion cars for the upcoming Specialty Equipment Manufacturers Association (SEMA) Show.